In the begging of this decade, the economic crisis hits our auto business industries. But in recent years we are heading back to our as usual business. So, it is high time we must rethink our business strategy and policies. There are a lot of big names in the auto industries that went down at the time of economic crisis. And with them there is a lot of small business owner, they have gone down also.
As the stats show us that the sale of the car is going upwards, typically the sale of auto parts will also increase. And that’s a good news for auto parts store owners. But the now we must start to do things in a new way. So you have to maintain an auto parts store more carefully.
How to Maintain Your Auto Parts Store
As the market is recovering from the crisis there is a lot of new business owner is coming up and with them some old ones. They all have their own business plan and to help both new and old business person. But I can give some advice here that can help you to maintain your auto parts store.
Cheap and Good
People are still recovering from the economic crisis so they will defiantly go for the cheap product. But what if the cheap product is not satisfactory or up to the point. Cheap and good quality product is a rare combination. But if you pull it off then you can be sure that customer will come back to get more product form you. Quality assurance is important for any business. Regarding the price, you must make sure that most of your cheap product is good on quality.
Point of Sales System
Point of sales system is a total system of software and hardware that will help you keep track on your sales and customer. Auto parts store POS system needs to be a good one. You need the sales data not only keep the money records. It will help you to make sales strategy.
You can see that when a person buys engine oil, he is also buying a filter. So you can get this information from the POS system and you can make a combo of products and increase the sell.
To increase the sales you must make a relationship with the right people. If you have two or three employees, keep them busy on the customer. It will defiantly make your sales to go up. For the auto parts shop, you must build a relationship with auto repair shops.
They need auto parts for their work, why not you sales them that. Join local trade associations and business groups to network with shop owners and ask for their business. To build good relationships with others you can send them some business. You can give your consumer recommendation about the repair shops.
Today is an era of online. There are no ways you can ignore this part. You can build a website and make an online marketing portal. But to do so you must do some take experts helps. As you must rank for the product keyword you sell online. When people search in the search engine using these keywords the search engine must point to your website.
Next part is social media marketing. We are very much hooked up on social media like Twitter, Instagram, and Facebook. These place you can do marketing to get more people to your website and store. It will bring you more popularity and people will know more about your store.
Add Smart Inventory
Set a goal before you. To gain the goal you should make add-on and accessories. You need to make a proper point of purchase item. This can depend on seasonal activities and area your store is. If you live in an area where people are NASCAR fan or there is a NASCAR racing ground close to your store you can sell NASCAR watches, caps, cups and die-cast models of NASCAR paraphernalia.
Add some very good high priority products or high-end fancy products to get the attention of customers. Show off the new merchandise for the auto that is used to decorate the cars.
Keep in Touch with Your Clients
Getting more people in the new business is a challenge. Try to get more in touch with your clients or customers. To do so you need to know the people who are coming to your store both online and offline. You have sent a list of new items and remind them to visits your store.
Publish on your website or blog. Send your regular costumers some coupons or discount. Reach them through the mail and social media. This trick is good as most of the customers will appreciate the information. And they will also remember the name that sends them and most probably they will visit your store again when they will need auto parts.
These are the basic things you need to do to increase the sale of your website or I can say the popularity of your store. You can give on sale offer sometimes. This will also get people attention and push some other products alongside it.
Hope this helps you more. Feel free to ask anything on comments.